![]() “Essentially you’re thinking about the entire time,” said Chris Wright, founder and managing director at Orwell and Hacknet publisher Fellow Traveller. But why? How do games end up with release dates that they’re not ready for? How-and when-do developers and publishers decide on a given date? And how are the ever-evolving business mechanisms around games changing the way game launches work? EGM spoke with four publishing veterans to help answer these questions and to unravel the mystery surrounding release dates. These sorts of things have been happening for years. Similarly, EA must have known that Anthem would be deemed over-repetitive and unfinished, and Hello Games must have anticipated that No Man’s Sky would be grilled at launch over the absence of multiple expected features. Does a delay spell trouble behind the scenes? Is there some weird logic behind a launch that goes up against a hotly anticipated competitor?Īnd why do games keep coming out-often just before Christmas, or around February and March-broken and unfinished, their players forced to download a massive day-one patch just to reach the start screen? Surely Ubisoft knew they’d get panned for the horrendous, game-breaking technical glitches in Assassin’s Creed Unity. We hear dates like “Q1 2021” or “October 25th” bandied around and try to guess what they mean for a game’s development. Video game release dates seem at times like a black art.
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